1. Google Business Profile audit and ownership check for each eligible community.
2. Category, service and information cleanup, with exact address and phone verification.
3. Duplicates and inconsistent local directory references identified for correction.
4. Photo and video plan built around real facilities and permissions.
5. Honest review request and response workflow, with escalation rules.
6. Community location-page alignment, local internal links and relevant structured data.
7. Monthly calls, clicks, direction requests and tour-inquiry reporting, with clear attribution limits.