Google Business Profile optimization for senior living

A family can be three miles away and still never find your community.

When someone searches 'assisted living near me,' your Google Maps listing may be the first thing they see. We fix the hours, care details, photos, reviews and contact paths that help the right families find you, trust what they see and ask for a tour.

Show me what families see on MapsGet a quote for my locations

Free local visibility check. We'll compare your profile with nearby communities and point out the gaps. No promise of a top-three placement.

01 / Senior living Google Business Profile

You paid to build a lovely website. Google shows families a seven-year-old photo.

A daughter searches on her phone between work and dinner. She sees three nearby communities. One has current photos, clear directions, recent reviews and a number that answers. Yours has a broken website button and a description written by someone who never visited.

You may have the better care team. She doesn't know that. She only knows what she can verify in the minute she has.

The Maps listing isn't the full story of your community. But it is often the cover of the book.

02 / Senior living Google Business Profile

Get the basics painfully right.

We verify your official name, address, phone, hours, website, categories and eligible attributes with your staff. We look for duplicate listings, wrong map pins and outdated care descriptions. Every fix is backed by real operations.

Show families what a visit would actually look like.

Real exterior and interior photos, accessible entrances, common areas, dining and permitted activity images. We plan an approval process before anything involving residents or private care information goes online.

Give people a reason to call.

We connect the right community page, tracked phone number where suitable, tour form, driving directions and clear visiting instructions. The next step shouldn't be hidden in a menu.

Build a review process you won't be embarrassed by.

We help your team request honest reviews without incentives or cherry-picking, and respond without revealing resident information. The aim is credible feedback, not a suspicious pile of five-star ratings.

Keep the listing useful after the initial cleanup.

Hours change. Teams change. Photos get old. Services evolve. We set a simple update routine, approve material changes with you, and watch the profile's calls, website visits and direction requests.

03 / Senior living Google Business Profile

Deliverables

1. Google Business Profile audit and ownership check for each eligible community.

2. Category, service and information cleanup, with exact address and phone verification.

3. Duplicates and inconsistent local directory references identified for correction.

4. Photo and video plan built around real facilities and permissions.

5. Honest review request and response workflow, with escalation rules.

6. Community location-page alignment, local internal links and relevant structured data.

7. Monthly calls, clicks, direction requests and tour-inquiry reporting, with clear attribution limits.

04 / Senior living Google Business Profile

What this could look like

Illustrative situations, not Nommow client results.

A. A community changed its phone system, but Maps still sends calls to an inactive line. Fix it before buying a single extra click.

B. A memory care program exists on-site but the public profile gives no clue. Verify the service, update the listing and support it with a real service page.

C. An assisted living community has 300 photos, mostly of empty hallways. Replace the visual plan with useful, permitted images that help a family picture a visit.

05 / Senior living Google Business Profile

Nobody can buy the #1 pin on Google Maps.

Google explains local ranking through relevance, distance and prominence. We can improve the quality and accuracy of your information and your local presence. We cannot move your building closer to the searcher or sell you a guaranteed top spot.

Review management isn't a five-star manufacturing plant.

Incentivized reviews and selectively asking only happy families can violate Google's policies. We help you create a legitimate routine that respects residents and their relatives.

06 / Senior living Google Business Profile

Who we are

Nommow is the new name for the team behind Naktublak, with more than a decade of search experience. These examples show how we'd approach senior living; they are not claimed assisted-living client wins.

07 / Senior living Google Business Profile

How we work

Step 1: We check your profile as a nearby family would.

Step 2: You verify the actual care and facility details, and approve images.

Step 3: We clean up the listing, connect pages and set review and update routines.

Step 4: Each month we report Maps interactions, tour inquiries where tracked, and the next fixes.

08 / Senior living Google Business Profile

Pricing

Every property has a different state of repair. We quote Google Business Profile work by the number of locations, listing issues, photo needs and ongoing management. Ask for the first check before paying for a cleanup you may not need.

09 / Senior living Google Business Profile

Faq

Can you guarantee we'll be in the top three map results?

No. Distance and competition matter. We focus on accuracy, relevance, prominence and the actions families take.

Can you remove a negative review?

We can flag reviews that appear to breach platform rules, but Google decides. We do not delete legitimate criticism or promise removal.

What photos can you use?

Only images you own or have rights and permission to publish, with appropriate resident consent and privacy review.

Do we need a separate profile for every care service?

No. We follow Google's eligibility and representation rules. Creating duplicate or ineligible profiles is not a growth strategy.

Does this replace SEO?

No. The profile, location page and service pages work together. We can scope GBP alone or include it in a wider search plan.

10 / Senior living Google Business Profile

Before you pay for more traffic, make sure the map pin gets the basics right.

Send us your location and website. We'll show what families see and which mistakes are worth fixing first.

Start with a short call with Abass, or prepare your project brief first.

YOUR NEXT STEP / 15 MINUTES

Let’s talk about your growth.

Book 15 minutes with Abass, Nommow’s CEO, co-founder and client relationship lead. Tell us your goals and we’ll discuss the right next step for your business.

Open calendar in a new tab

Choose a time in the calendar below, or open it in a new tab.

Start with your growth goal.

Create a short brief to discuss with the Nommow team. Choose your focus and tell us what you want to achieve.

This concept creates a brief on your device. It does not send your details.