Stop paying for clicks from families who will never book a tour.
We build paid search campaigns around real care needs, local intent and the questions families ask before visiting. Every campaign has a clear route from search to qualified inquiry to tour, so your budget can answer to your occupancy goals.
We'll review your search terms, locations, landing pages and tracking, then show where spend is going and what to fix first.
The cheapest lead can become the most expensive distraction.
Someone searches for assisted living jobs, free senior housing or care two states away. Your ad appears, they click, the platform charges you, and a report calls it traffic. Meanwhile, your admissions team still needs conversations with families who can actually tour your community.
A campaign is only good if the right person sees the right promise and reaches the right next step. Clicks are a cost. Qualified conversations and tours are the useful output.
Match the ad to the decision the family is making.
1. Start with the right searches.
We separate assisted living, memory care, respite and other verified services rather than sending every query to one generic page. We target the locations you actually serve and build exclusions for irrelevant intent.
2. Tell families what matters early.
The landing page should explain who the community serves, what families can expect, where it is, and how to ask about pricing or care fit. We don't hide the next step behind vague 'Learn More' buttons.
3. Track the handoff to admissions.
Where your systems allow it, we connect form submissions, calls, qualified inquiries and tours to the campaigns that started them. Not every phone call becomes a resident, and we report that honestly.
A complete paid-search system, not just an ads dashboard.
Search and competitor review: Local intent, search terms, existing campaigns, geographic reach, care categories and what other communities actually say.
Campaign structure: Separate groups by service and location; written ads that reflect supported services; negative keyword lists and budget controls.
Landing pages: Clear headline, relevant care details, useful FAQs, trust signals, directions and one obvious action: request a tour or speak with admissions.
Measurement: Call tracking when appropriate, form events, UTMs, conversion quality and CRM stages if your team can provide them. We follow applicable privacy rules.
Optimization: Regular search-term review, irrelevant-traffic exclusions, ad-message tests, landing-page changes and pacing against inquiry quality.
Reporting: Spend, meaningful conversions, qualified inquiry rate, cost per qualified inquiry, tours requested and completed where the data exists.
Admissions collaboration: Agree on lead qualification, handoff expectations and reasons families don't book after reaching out.
Three different searches. Three different conversations.
Assisted living near a city: Speak to proximity, care-level fit, location and a tour. Answer immediate questions before asking for a phone number.
Memory care in a service area: Explain the community's actual memory care support and who can discuss clinical fit. Don't imply programs or medical outcomes the community cannot substantiate.
Branded competitor comparison: Use clear, fair differentiation around verified services and location. Follow the platform's trademark, healthcare-advertising and misleading-content policies.
Three illustrative situations
These are hypothetical campaign situations, not Nommow senior living case studies or performance promises.
Scenario 1: Lots of traffic, very few tours.
The search-term report reveals job queries and out-of-area clicks. We build exclusions, tighten location targeting and review the landing page. The first success measure is a better share of qualified inquiries, not a bigger traffic chart.
Scenario 2: One page handles every care-related search.
Families searching for memory care land on a generic homepage. We build a dedicated page explaining the community's verified offering, relevant questions and a direct route to admissions.
Scenario 3: The ads look efficient, but the phone never stops ringing with poor fits.
We agree on a simple inquiry qualification rubric with admissions, inspect call outcomes where consent permits, update ad copy and report cost per qualified conversation alongside raw lead cost.
Families need clarity more than a clever ad.
We do not invent pricing, availability, care credentials, clinical capabilities, testimonials or urgency. We do not promise that a click will become a move-in.
We review healthcare-sensitive claims and platform policy requirements before launch. Your team confirms services, eligibility, privacy and local legal obligations. Campaign access and tracking are handled under agreed permissions.
How it works
Week 1: Access review, existing spend audit, local demand analysis and definition of a qualified inquiry.
Week 2: Campaign map, measurement plan, ad drafts and landing-page outline for approval.
Weeks 3–4: Launch in a controlled scope, inspect search terms, verify tracking and fix early mismatches.
Monthly: Reallocate spending based on qualified opportunities, landing-page performance and what admissions reports after the call.
If the ad isn't connected to a real next step, we haven't finished the work.
Nommow started with search and content, which taught us to distinguish high-intent demand from empty visits. Senior living paid search deserves the same discipline: fewer assumptions, clearer pages and better measurement.
We don't claim unverified senior living ad results. We can show how we'd audit the account, structure the first tests and decide what success means.
A clear management quote and a separate media budget.
Get a quote. Management scope depends on communities, locations, campaign types, landing-page work and tracking complexity. Google Ads media spend is paid separately to the platform; we outline both before launch.
Faq
How fast can PPC generate leads?
Ads may begin appearing after approval and campaign launch. Qualified inquiry volume depends on local demand, competition, budget, care fit, website experience and admissions follow-up. We don't promise a fixed number.
Can you advertise memory care?
Yes, if your community genuinely provides it and the ad and page follow applicable rules. We verify claims and avoid sensitive or misleading targeting.
Will you manage the landing page too?
We can include copy, CRO and coordination with your site team in the quote. A relevant page is often the difference between a useful inquiry and an expensive bounce.
What should I look at besides cost per lead?
Ask how many inquiries were suitable, how many tours were scheduled and completed, and what admissions learned. An inexpensive but unqualified lead is not a bargain.
Make your next dollar reach a family who could actually tour.
Let us review your current account or outline a first campaign. We'll show the search intent, page changes and measurement needed before asking you to scale spend.